As contemporary American icon Marc Jacobs settles in at the helm of Diet Coke's creative branding campaign, the multi-billion dollar beverage company enlists legends in their own right, Nigo of HUMAN MADE and BEAMS' Hiroshi Kubo, to curate a capsule collection of casual attire adorning the nearly 130-year-old Coca-Cola script. Having already posted its lookbook with black and white imagery as well as a video discussion with Nigo, the Hypebeast team was on hand to cover the launch of said line th...
As contemporary American icon Marc Jacobs settles in at the helm of Diet Coke's creative branding campaign, the multi-billion dollar beverage company enlists legends in their own right, Nigo of HUMAN MADE and BEAMS' Hiroshi Kubo, to curate a capsule collection of casual attire adorning the nearly 130-year-old Coca-Cola script. Having already posted its lookbook with black and white imagery as well as a video discussion with Nigo, the Hypebeast team was on hand to cover the launch of said line th...
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